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Title: UX research on Beobank's comparison method of their credit cards
Authors: De Pessemier, Tom
Issue Date: 2015
Publisher: Hogeschool West-Vlaanderen
Abstract: UX will try to improve a certain program/webpage/concept by observing it in its current form with its current users. Based on that observation a solution can be sought. This paper is very interesting to people who are interested in these UX researches. The main goal of this paper is to show how a marketing team can have benefits from a UX research. This trust in UX researches should be the result of an A – B test involving my user-friendly changes. First we will look at the work context where we preformed the UX compare analysis. Then we will discuss the used methodology of a standard UX analysis. This exists of three steps: site objectives, the user’s needs and concept definition. After this we will discuss the different solutions in the conclusion. The whole analysis gave me a better view on the current user issues. It gave me a chance to take these results of different problems and conclude them into a solution.
Appears in Collections:NMCT 2015

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